It takes greatness in order to make your vision be seen by others and valued in the same way that you do. The vision that these two brothers from Louisiana created has taken the industry by storm overnight almost, Jyde and Jackson Manson. They created "Happy Memories Don't Die" from a need they saw while playing highschool and college sports, the athletes stated that having basketball shorts that fit well wasn't just a fashion-statement. These brothers were being dress-coded for rolling their shorts up, because it didn't fit the aesthetic that the school wanted to represent, coincidentally I was having a conversation with a few younger guys who I mentor who were having the same issues while playing ball. However they did make a fashion statement and quite a bold-one at that, all at once it was all over Instagram, from my frat brothers, influencers, to professional athletes. Everybody was trending in shorts above the knee this summer which kept guys around the glo
Pop Culture, Male Beauty Brand