IG BOY BADDIES — like Marcello Alvarez, Rico Hundo, Reek.Ivan, Deven Hubbard, Renzo Dinero, Don Benjamin a Chicago native who we worked with as well and a legit ton of others. From 2019’s Model Peak to a 2025 feed that feels anything but the same. In 2025, only a few still hit at model level — Ethan Mouzon and ONE_RALPH. Where have all our quality male baddies gone?
UrbanInsiderMag: You came up inside that wave—2019’s model-grade Boy-Baddie peak to today’s crowded feed. In 2025, only a few still truly hit: Ethan Mouzon and ONE_RALPH. How does that land with you?
Cloutio: It tracks. I started when IG felt scarce and intentional. Now the volume is higher, but there are still guys who keep it special. Ethan and ONE_RALPH have the discipline and the eye—that’s the bar.
UrbanInsiderMag: Where have all our quality male baddies gone?
Cloutio: A lot of people are posting; fewer are building. Quality takes intention—light, training, taste, pacing. The look didn’t disappear; the commitment did. The ones who still care stand out fast.
UrbanInsiderMag: Take us back to the peak—2019. Where were you, who were you?
Cloutio: I was working at the mall and going to college. I’d just started on IG. It was new and fun, and I was figuring myself out on camera.
UrbanInsiderMag: Define male beauty in 2025 without the fluff.
Cloutio: Confidence and being yourself. Add a little self-care and exercise and you’re already ahead.
UrbanInsiderMag: Your energy in three words?
Cloutio: Serious. Calm. Nonchalant.
UrbanInsiderMag: Walk us through your grooming—no fantasy, just facts.
Cloutio: Simple. Brush my teeth, shower, shave every now and then. I take care of my body—exercise and decent, healthy meals. That’s my base.
UrbanInsiderMag: Hair evolution?
Cloutio: I used to switch it—low with a fade, blowout vibes, different colors to match my mood. Now I mostly keep it black.
UrbanInsiderMag: The body piece—how do you train?
Cloutio: I work out 4–5 times a week now; in 2019 it was 5–6. Cardio and weights. I’m disciplined and honest about workouts. I pretty much only drink water, eat good proteins and decent fats. Stay consistent; never stop.
UrbanInsiderMag: Scent theory—what’s your lane?
Cloutio: First time I’ve heard “scent theory,” honestly. I just like to smell clean. Keep it light, not loud.
UrbanInsiderMag: The pose that never fails?
Cloutio: Side profile, firm stare, lips slightly open. Simple, reliable.
UrbanInsiderMag: What kills a shot?
Cloutio: Confidence—the wrong kind. If you’re trying too hard or don’t believe yourself, the camera knows.
UrbanInsiderMag: Why does 2025 feel more crowded than 2019?
Cloutio: Social grew. Ideas spread faster. Everyone’s posting. It’s cool—just harder to feel rare.
UrbanInsiderMag: Shout someone out who keeps you inspired.
Cloutio: My boy Isaiah—Zay. He’s always been dope to me.
UrbanInsiderMag: Has the Boy Baddie lost its edge?
Cloutio: Maybe a little. I’m grown now, and things changed. You see life differently.
UrbanInsiderMag: What makes a post special now?
Cloutio: When it’s about something important—showing appreciation. If it matters to you, it reads.
UrbanInsiderMag: Starter kit for younger guys who want to step into their look?
Cloutio: Take care of your body to build confidence. Then master a look that fits your features and don’t be afraid to leap.
UrbanInsiderMag: Male makeup on camera—yes or no?
Cloutio: Fine if it’s necessary. Use it; don’t let it use you.
UrbanInsiderMag: Jewelry rules?
Cloutio: I’m cool with it. Earrings and a chain work for me.
UrbanInsiderMag: What are your DMs like these days?
Cloutio: Pretty slow, and I like it. I’m in a relationship. Mostly reels from family and friends.
UrbanInsiderMag: Biggest brand misconception about your lane?
Cloutio: Not sure, can’t really answer that.
UrbanInsiderMag: Compare your grid: 2019 vs 2025.
Cloutio: 2019: younger me—school, hobbies, exploring. 2025: adult life—responsibility, savings, taking care of my people.
UrbanInsiderMag: Give us your five-piece beauty bag—your essentials.
Cloutio: Mine are more internal: eyes, a real smile, positivity, charm, and health.
UrbanInsiderMag: Off-day uniform?
Cloutio: Crocs or slides, T-shirt, comfy shorts.
UrbanInsiderMag: The shoot that made you feel like, “I’ve got it”?
Cloutio: No single moment. Compliments and photographers’ feedback stacked up. Favorite shoot? The one with colorful clothes—my hair was colorful too.
UrbanInsiderMag: What’s the line between sexy and thirsty?
Cloutio: Sexy is less effort and more natural. Thirsty is trying a bit too hard to force it.
UrbanInsiderMag: How do you avoid burning out on content?
Cloutio: Do what I enjoy and share that. If I like it, it doesn’t drain me.
UrbanInsiderMag: One thing you know now that 2019-you didn’t?
Cloutio: Be comfortable with my decisions and live with the results. I’m more free and more in control because of that.
UrbanInsiderMag: If people copy one thing from you, what should it be?
Cloutio: My exercise routine—for their health first.
UrbanInsiderMag: Last thing before the shutter clicks?
Cloutio: Get in the mood. Get in character.
UrbanInsiderMag: Rapid-fire vanity drawer—quick takes.
Cloutio: Sun-kiss hack: none. Gym-to-shoot: have clothes ready. Night reset: shower, eat, relax. Seduces-the-lens: focused, intense eyes. Caption energy: be yourself.
UrbanInsiderMag: Finish the sentence: The Boy Baddie didn’t die, he…
Cloutio: …grew up.
SOCIAL TAGS
Talent: @cloutiob
Also referenced: @ethanmouzon @one_ralph
Magazine: #UrbanInsiderMag
Optional credits:
Marcello Alvarez — [@marcelloalvarez] • Rico Hundo — [@rico_hundo] • Reek.Ivan — [@reek.ivan] • Deven Hubbard — [@wayofdeven] • Renzo Dinero — [@Renzodinero] @donbenjamin
Hashtags (optional): #IGBoyBaddies #ModelEdition #MensBeauty #ThenAndNow #CloutioBaldizon #EthanMouzon #ONERALPH
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