"Kelly Rowland Ditches Autotune & Returns To R&B On New Album
As the age-old adage goes, home is where the heart is. And home, for Kelly Rowland, seems to be R&B.
Having explored a range of sounds on last year’s ‘Here I Am’, the ‘Motivation’ singer is reportedly returning to her Urban roots on her fourth studio album.
Confirmation comes courtesy of Lonny Bereal, who told Kempire Radio:
Kelly is returning to real R&B music. She’s going in so hard with the R&B. Of course, she is going to give the Pop crowd what they’re looking for. But, she really is returning to R&B on this album.
She has been singing so amazingly and her voice just so pure. Her delivery is real confident now. It’s definitely a new Kelly Rowland. She wouldn’t even let me put autotune on her voice this time round. She was like “no, I want people to really get me”. She’s killing everything from the uptempo’s to the ballads.
My involvement with the project has been amped up to be more like how I worked on ‘Ms. Kelly’. With the last album, I only really wrote ‘Keep It Between Us’ and vocal produced her on like 4 or 5 songs that I didn’t take the credit for. On this new album, I am actually vocal producing the entire project. The album is coming together amazingly and she’s sounding great. She has a new confidence and knows what she has now, so it’s sounding great. "
We can't wait to hear Kelly blowing, rifting, ad-libbing, it shows the kind of vocal character needed to stand out from the pack. The “R&B Kelly” is one we can’t wait to hear more from!
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