Live Rich Brand Photoshoot with Model Jejuan Smith

The Definition

1. Rich-having wealth or great possessions; abundantly supplied with resources, means, or funds.

"Live Rich the idea and concept was formed in spring of 2009 and one year later we were working towards releasing product. Live Rich doesn't just mean to have riches or to be wealthy, to us its about being rich in love, rich in happiness and overall rich in an abundant amount of things that will bring peace of mind. When you wear our garments you will be representing a high standard of living, social prestige, and privilege. We truly believe that "a fashion that does not reach the streets, is not a fashion"-Coco Chanel. All of the ideas and concepts for Live Rich are based upon the most elite things, the luxurious life, and all things fancy. Louis Vuitton, Dior Homme, and Hermes, are just a few of our biggest inspirations. We in no way compare ourselves to these brands but when you think of a street wear brand with a luxurious crossover we would like for you to acknowledge Live Rich as a timeless conventional "high end street couture."

"When we conceived the name for our brand we wanted something that would represent a contemporary feel but yet still a hood approach. Our goal is to bring quality apparel for the modern day hipster. Live Rich Clothing is a superb collaboration of a street wear brand with a luxury crossover."

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