The semi-annual New York Fashion Week, branded Mercedes-Benz Fashion Week in 2009, is held in February and September of each year in New York City. It is one of four major fashion weeks held around the world (along with those in Paris, London, and Milan).The first New York Fashion Week, then called Press Week, was the world's first organized fashion week. Held in 1943, the event was designed to attract attention away from French fashion during World War II, when fashion industry insiders were unable to travel to Paris to see French fashion shows.Fashion publicist Eleanor Lambert organized an event she called "Press Week" to showcase American designers for fashion journalists, who had previously neglected their innovations.(Buyers were not admitted to the shows and instead had to visit designers' showrooms.) Press Week was a success, and fashion magazines like Vogue, which were normally filled with French designs, increasingly featured American fashion.
In 1994, the event was moved to its current site in Bryant Park, where it is held inside a series of large white tents in the almost-block-long park. Admission is by invitation only, to the fashion industry, fashion press, assorted celebrities, and internet based Fashion press (e.g. District L, Fashionista, FWD). Beginning in February 2009 (showing Fall 2009), many designers opted out of their usual Bryant Park tent fashion shows because of the current economy and held smaller presentations.
At the Fall 2009 Fashion Week the public got a taste of technology as it is shaping the future of fashion. It is not only making it cheaper and easier for designers to create their collections, it is also saving them travel time as many broadcast their lines over the Internet. Many designers opted to not only market online but also sell exclusively online. Designer Norma Kamali and the Polo Ralph Lauren Rugby brand both have an application for the Apple iPhone. In the Vivienne Tam show, models walked the runway carrying Hewlett Packard mini notebook computers instead of the expected handbag.
Because of the recession affecting most of the world, designers were stepping outside of the box for fall 2009. In previous years, fashion houses would be expecting costs up to $750,000 to produce a quality runway show. The idea of using mannequins to display clothing was used by established designers Betsey Johnson and Vera Wang as a way to cut model and runway costs. Mara Hoffman, Sergio Davila and Nicholas K saved 40 percent of their costs by combining their separate lines into one show. Another trend seen during fall 2009 Fashion Week was recession friendly fashion. A number of pieces displayed were items that could be worn in the fall and carry over to the spring. A popular staple was bold color dressed that could be worn over a turtleneck in colder weather and stand alone in the spring; convertible blazers were introduced by Vera Wang and Karen Walker as a way to get double the wear out of one piece.
The Official 2011 Intinerary
February 9
- 7PMThe Heart Truth's Red Dress Collection, Theatre
February 10
- 9AMNicholas K, Studio
- 9:30-10:30AMPorter Grey, Box
- 10AMBCBGMAXAZRIA, Theatre
- 10AMBCBGMAXAZRIA Live Stream
- 11AMRichard Chai, Stage
- 11AMRichard Chai Live Stream
- 1PMDuckie Brown, Studio
- 3:30-4:30PMMara Hoffman, Box
- 3PMLuca Luca, Stage
- 3PMLuca Luca Live Stream
- 4PMTadashi Shoji, Studio
- 6PMEva Minge, 356 W 58th Street
- 7PMChristian Siriano, Stage
- 7PMChristian Siriano Live Stream
- 8:30-9:30PMW Hotels Global Glam, Box
- 9PMIrina Shabayeva, Studio
February 11
- 9AMRuffian, Studio
- 9AMRuffian Live Stream
- 9:30-10:30AMTess Giberson, Box
- 11AMPerry Ellis, Stage
- 11AMPerry Ellis Live Stream
- 12PMFarah Angsana, Studio
- 1:30-2:30PMNorman Ambrose, Box
- 2PMRebecca Taylor, Stage
- 2PMRebecca Taylor Live Stream
- 3PMRebecca Minkoff, Theatre
- 3PMRebecca Minkoff Live Stream
- 5:30PMTommy Hilfiger Men's, The Lion, 62 W 9th Street
- 6PMNicole Miller, Studio
- 6PMNicole Miller Live Stream
- 6:30-7:30PMJoy Cioci, Box
- 6:30PMTommy Hilfiger Men's, The Lion, 62 W 9th Street
- 7PMCynthia Rowley, Stage
- 7PMCynthia Rowley Live Stream
- 8PMAcademy of Art University, Theatre
- 9PMVenexiana, Studio
February 12
- 9AMGeneral Idea, Studio
- 10:30-11:30AMBinetti, Box
- 11AMJill Stuart, Stage
- 12PMPrabal Gurung, Studio
- 12PMPrabal Gurung Live Stream
- 2PMADAM, Stage
- 2:30-3:30PMMANDY COON, Box
- 3PMVivienne Tam, Theatre
- 3PMVivienne Tam Live Stream
- 4PMMik Cire, Studio
- 6PMCharlotte Ronson, Stage
- 6PMCharlotte Ronson Live Stream
- 6:30-7:30PMMaisonette 1977, Box
- 7PMG-STAR RAW, Theatre
- 9PMToni Francesc, Studio
February 13
- 10AMDerek Lam, Stage
- 10AMDerek Lam Live Stream
- 10:30-11:30AMTimo Weiland, Box
- 11AMLela Rose, Studio
- 1PMDKNY, 547 W 26th Street
- 2PMCalvin Klein Collection Men's, 205 W 39th Street
- 2PMCalvin Klein Collection Men's Live Stream
- 2:15PMTory Burch, Studio
- 2:30-3:30PMYoana Baraschi, Box
- 3PMMax Azria, Stage
- 3PMMax Azria Live Stream
- 4PMDiane von Furstenberg, Theatre
- 5PMCYNTHIA STEFFE, Studio
- 5PMY-3, 82 Mercer Street
- 6PMCarmen Marc Valvo, Nasdaq, 4 Times Square
- 7PMCusto Barcelona, Stage
- 7PMCusto Barcelona Live Stream
- 7:30PMBehnaz Sarafpour, Box
- 8PMTommy Hilfiger, Theatre
- 8PMTommy Hilfiger Live Stream
- 9PMZang Toi, Studio
February 14
- 9AMJenny Packham, Studio
- 9:30-10:30AMCallula Lillibelle, Box
- 10AMCarolina Herrera, Theatre
- 10AMCarolina Herrera Live Stream
- 11AMCarlos Miele, Stage
- 11AMCarlos Miele Live Stream
- 12:00PM-2:00PMWoolrich John Rich & Bros. Black Label by Paula Gerbase, 540 W 21st Street
- 1PMTracy Reese, Studio
- 2PMDonna Karan New York, 547 W 26th Street
- 2:30-3:30PMSachin +Babi, Box
- 3PMMonique Lhullier, Stage
- 3PMMonique Lhullier Live Stream
- 5PMpamella roland, Studio
- 6PMBetsey Johnson, Theatre
- 6PMChado Ralph Rucci, 536 Broadway, 6th Floor
- 6PMBetsey Johnson Live Stream
- 6:30-7:30PMGUiSHEM, Box
February 15
- 9AMSergio Davila , Studio
- 9:30-10:30AMTrias, Box
- 10AMBadgley Mischka, Theatre
- 10AMBadgley Mischka Facebook Live Stream
- 10AMBadgley Mischka Live Stream
- 11AMVera Wang, Stage
- 11AMVera Wang Live Stream
- 1PMDiesel Black Gold, Pier 94, 711 12th Avenue
- 1PMJen Kao, Studio
- 1PMJen Kao Live Stream
- 1:30-3:30PMBibhu Mohapatra, Box
- 2PMHervé Léger by Max Azria, Theatre
- 2PMHervé Léger by Max Azria Live Stream
- 3PMDennis Basso, Stage
- 6PMJ. Mendel, Studio
- 7PMTibi, Stage
- 7:30-8:30PMFrank Tell, Box
- 8PMNarciso Rodriguez, Theatre
- 8PMNarciso Rodriguez Live Stream
- 9PMMackage, Studio
February 16
- 9AMYigal Azrouël, Studio
- 9:30-10:30AMVACCA, Box
- 10AMMichael Kors, Theatre
- 10AMMichael Kors Live Stream
- 11AMNanette Lepore, Stage
- 11AMNanette Lepore Live Stream
- 12PMPorts 1961, 2 E 63rd Street
- 1PMHerchcovitch;Alexandre, Studio
- 1PMHerchcovitch;Alexandre Live Stream
- 1:30-2:30PMAdrienne Vittadini, Box
- 3PMMilly by Michelle Smith, Stage
- 4:00-6:00PMALLEGRI, Courtyard
- 4PMHelen Yarmak, 730 Fifth Avenue, 23rd Floor
- 5PMCHRISTIAN COTA, Studio
- 6PMAnna Sui, Theatre
- 6PMAnna Sui Live Stream
- 6:30-7:30PMOdd Molly, Box
- 7PMElie Tahari, Stage
- 8PMb michael America, Plaza Hotel, 5th Ave
February 17
- 10AMRalph Lauren, 275 Hudson Street
- 11AMRalph Lauren, 275 Hudson Street
- 12PMSon Jung Wan, Studio
- 12PMSon Jung Wan Live Stream
- 2PMCalvin Klein Collection Women's, 205 W 39th Street, Ground Floor
- 2PMCalvin Klein Collection Women's Live Stream
- 3PMCalvin Klein Collection Women's, 205 W 39th Street, Ground Floor
- 6PMElene Cassis, Studio
- 7PMNaeem Khan, Stage
- 7PMNaeem Khan Live Stream
- 7:30-8:30PMLUBLU Kira Plastinina, Box
- 8PML.A.M.B., Theatre
- 9PMIvana Helsinki, Studio
The Lincoln CenterThe Scenes
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